FROM MARKET ANALYSIS TO RISK ANALYSIS

The basis for international business involvement in Eastern Europe is a forward-looking analysis of the markets, the competition and the potentials. METROPLAN EASTERN EUROPE deploys certified methods and tools to conduct market analyses for various sectors. We use a practice-oriented, 7-step procedure to prepare, facilitate, and implement the market entry:

  1. Identification of the customer’s product and sector range
  2. Definition of the sectors related to the customer’s industry
  3. Definition of the current and future market potentials, trends and developments
  4. Comparison of the target sectors, including the customers, products and developments
  5. Selection of the preferred sectors and allocation of the future product portfolio
  6. Compilation and verification of the product benefit and sales argumentation by sector
  7. Identification of potential interested parties and verification of the products with prospective customers

Along with our partners, we also subsequently plan and realise factories, logistics and service centres.

Range of services and methods:

  • Development of innovative market entry strategies
  • Analysis and evaluation of market structure fields, including characteristics of the focus sectors in the target countries
  • Analysis and evaluation of trends and developments in the sectors
  • Feasibility, profitability and risk analyses for market development
  • Identification of potential interested parties associated with the preferred sectors and target countries in Eastern Europe